Monday, February 16, 2009

The Best Sales People

There are many traits that make up someone who is the consummate salesperson. Things like confidence, elegant communication, empathy, the closing instinct and the ability to motivate oneself without instant gratification.
So you are not a “salesperson”. Why should you keep reading? Because anyone who is an entrepreneur or just wants to be more successful in personal relationships can benefit by being better at influencing others. I could go into the details at length of how to be better at selling. In fact I will go into some of those details next time. But today I am going to tell you the one thing that sets the highly successful sales person, entrepreneur or business person apart from those who are average. That thing is the desire to constantly improve.
Whether it’s improving your close ratio or your attitude. The best sales people are the ones who constantly learn the techniques that will set them apart from the rest. They don’t “try” anything. What they do is take committed action.
I recently conducted a sales training for a large bank. I taught them techniques from NLP (neuro-linguistic programming) which they could use to up there close ratio and also tools to keep a consistent positive attitude. Afterwards I had several account executives come to me for more info on my sales performance program. When I spoke to their national sales manager at the close of the seminar, she mentioned how it was the top reps who were interested in the program. She wondered how to get the average reps to be more motivated. This is a common dilemma, without the desire to learn and improve those sales reps will remain average.
So the question is do you want to be average? If not then get up, get out and learn or do something new. Because if you do what you have always done you will get the same results you have always gotten.

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